The masthead
Advertise with us
The Long View carries no paywall, and advertising is the reason it does not need one. For organisations working in or around Australian aged care, this page covers what we sell, the things we decline, and what each costs. If you would rather talk than read, the advertising enquiry form is right here.
Who reads it
People who follow aged care closely and want it on the evidence: providers and their boards, the workforce, families making decisions, and the people who work on regulation, quality and funding, each story reported against the primary source it came from. It is a readership that checks things, because a good deal of what they read here informs a decision with money or care attached. On our own numbers we make no claims we cannot evidence. Ask what the traffic is and you will be told plainly, including when it is modest.
How many, honestly
Rather than wait for the question, here it is. This is measured from our own logs and regenerated rather than typed in once and left to age. It is modest, and we would rather you read it here than be told it after you had made up your mind.
| Page views from a search engine | 29 |
|---|---|
| All Australian page views | 146 |
| A reasonable reader estimate | 29 to 108 |
| About, per week | 7 search-referred views |
Measured over the 30 days to 2026-08-27, from our own server-side logs. These are page views, not people: we run no cookies and no client-side script, so unique visitors cannot be counted and we will not quote you a number we cannot stand behind. The lower figure is the floor we are confident in. The range subtracts an estimate of our own visits, measured against staged mastheads nobody can reach.
Two ways to advertise
Clearly labelled display advertising. A marked slot, held apart from the reporting, carrying your words as you wrote them. It is not shaped to resemble an article, and it has no influence over the coverage around it.
Sponsored editorial. We research and write it, we check it, and it meets the bar the rest of the site meets. The label travels with it everywhere it appears, and the sourcing rule does not soften because the piece is paid for. It works when you have something the sector genuinely lacks: a service that did not exist, work you have completed, knowledge a reader would be better off having. It will not be a page of adjectives, and it will never be a sales message wearing the clothes of coverage, not in a sector whose subject is people being looked after.
What we will not do
You are reaching these readers through the site's independence, so that is what we keep intact. Nothing here is a fake or paid-positive review. Product-flogging and spin got up as reporting do not run. The byline, the angle and the conclusion are not among the things for sale: a labelled placement is. A brief that needs us to overstate a result, mislead a family or leave a commercial interest unsaid is declined, courteously. The trust is the entire reason a placement here carries weight, so spending it would leave you holding something worth less than you paid for.
Disclosure, every time
Commercial relationships are stated openly, in ordinary language, wherever the reader encounters them. The protection runs both ways. Readers making decisions for a parent are unusually alert to being sold to, and an arrangement they discover for themselves costs the advertiser far more than the label ever would. It is also required of us, and it is what we would do in any case.
Rates and how to enquire
Our floor for a sponsored piece is $450, the usual figure is $600, and not-for-profit and community organisations start at $150. A data-led piece, meaning a real dataset, a chart we build ourselves and a methodology note the reader can check, starts at $1,100, because the work behind it is substantially greater.
Display is the smaller commitment: $80 a month at the floor, usually near $120, taken three months at a time. We would rather be straight than sell it hard. This masthead is young and its reader numbers are modest, so a box is support more than reach, and a sponsored piece that stays up answering the same difficult question is worth more to a provider over a year.
We would rather publish the figure than make you write in for it. People read this site while working out something difficult for a parent, and a piece that reads like a brochure is worse than useless to them, so every sponsored piece is researched and checked against the same rules and pricing schedules as anything else here. That is the expensive part, and it is what the price covers. If the number is well outside what you had in mind, you have saved yourself a fortnight of back and forth.
Asking commits you to nothing. Send a short note through the advertising enquiry form about your organisation and what you are considering, and we will come back to you.
If you want the whole picture first, how this site works sets out who writes it and what we check.